Brand Identity & Visual Communication, 2023
With & for LRNCE studio, Morocco
With & for LRNCE studio, Morocco
Various identity and visual communication produced for the brand
Christmas card, as a poster. Sent to all clients
LRNCE is a design brand based in Marrakech, a studio where traditional Moroccan craftsmanship meets contemporary design. The studio explores different forms of craft, including pottery, furniture and textiles.
During my internship I had the opportunity to rethink the brand’s identity and visual communication. Based on the values and visual identity that LRNCE wishes to convey, I was able to produce various experimental documents: warm terracotta tones full of curved lines. Playful and spontaneous designs were created.
Christmas wrapping with new design representing recurrent elements in LRNCE’s designs
