Brand Identity & Visual Communication, 2023
With LRNCE studio
For Rosemary Marrakech, Morocco
With LRNCE studio
For Rosemary Marrakech, Morocco
ROSEMARY is an intimate Riad, a traditional Moroccan house in the heart of Marrakech, recently opened as a boutique hotel. Every inch has been carefully designed by LRNCE to celebrate local craftsmanship, art and design.
During my internship at LRNCE I had the chance of developing the visual identity of the Riad. I transported the brand equity of LRNCE into the universe of Rosemary. The communication created is strongly inspired by the Mediterranean and its rosemary sprig, reflecting the architecture of the Riad with recurring colours and patterns such as the checkerboard and the traditional moroccan craft of the zellige.